On January 23rd, during the Conference to commemorate the 9th anniversary of the founding of the SDG Alliance Portugal, organized by APEE – Portuguese Association of Business Ethics and the United Nations Global Compact Network Portugal, in partnership with Lisbon City Council, which took place at Culturgest – CGD Foundation, Maria João Guedes, coordinator of the Power Observatory, was appointed ambassador of the SDG Alliance Portugal, with the special responsibility of promoting SDG 10 – Reducing Inequalities.