The women’s (in)equality in businesses has attracted significant attention. Women remain underrepresented and underpaid at various levels of organizations and face serious challenges to advancements.

Taking a broader scope, the goal is to create a scientifically validated and evidence-based ongoing repository of Observatory that would inform stakeholders and, most importantly, women on the current state of women’s equality in Portuguese businesses.

The proposed approach is central to building the necessary bulwark to improve social and institutional cognitions surrounding this critical issue for Portugal. To that end, we propose a publicly available Observatory that will provide ongoing survey data of participants—college graduates, entry level, mid-level and board members from listed large firms to large and medium unlisted firms—in understanding their career concerns and aspirations.